Designer Gopi Prasanna opens up about Vijay’s Master poster

The poster of Vijay’s Master had a blurry look. While a section of people loved it, others were left unimpressed.
Written By Aravind Peesapati | Updated: January 02, 2020 19:04 IST
Designer Gopi Prasanna opens up about Vijay’s Master poster

Director Lokesh Kanagaraj’s upcoming film with Vijay, which was tentatively titled Thalapathy 64 is one of the most anticipated films in recent times. On New Year’s Eve, the makers surprised the audience with the title Master and the first-look poster of the film.

In the poster, Vijay is staring right at the camera with an intense look and there is a blurred effect. According to designer Gopi Prasanna, the blurred effect is in connection with the theme and core of the movie. In a recent interview, designer Gopi Prasanna opened up about the film’s poster.

He said, “The initial idea was to design the poster with the image.But at the design table, I wondered if it needed a new layer. That is when I cracked the blurred effect idea. The blurred effect, in turn, is very close to the character. Once I pitched this idea, the entire team, including Lokesh and Vijay sir, became really excited. Epdi ipdi pudikiranga idea-va nu solli (How do you tap into such ideas?), they were really kicked.”
Gopi also added, “The blurriness is not there for the sake of it. It is very connected to the core of the movie. The audience also knows that there is something in the poster, but do not know the details. They will figure it out once the other characters are revealed.”