COVID-19 lockdown has affected almost all of the existing industries. The entertainment industry is also witnessing the ill effects of this COVID-19. Unknown end of this lockdown, it is still a question of the hour how the film industry is going to get recovered. It is a huge stroke for everyone and will the audience come back to the theatre is still the big question. Although the government wants to be supportive, it is not possible to re-open them in the coming 3 months. While this is being discussed, the OTT platforms are booming with the viewership as this is the only way to view the cinema. With this view, leading OTT platforms have offered huge deals to star films, including Vijay's 'Master' and Dhanush's 'Jagame Thandhiram'. But the offers are rejected despite their lucrative offers, citing that the makers prefer theatrical release over the OTT.
Many came in support of this decision. As these star films are the only way to bring back the audience to the theatres, they do not want to compromise. The reality is that the economy of the industry is now dependent on these films. Many of the unreleased & scratched works are being surfaced on these platforms and are getting the attention and reception to the maximum.
Directed by Kartik Subbaraju, 'Jagame Thandhiram' is a gangster drama that was originally slated to release on 27 August 2020. 'Master', a mystery thriller, directed by Lokesh Kanagaraj, hits the screens on 9 April 2020. The new release dates of the movies will come out soon.