Drishyam 2, a thriller-drama starring Ajay Devgn, had a strong debut, earning between Rs. 14 and 15 crore net on day 1 at the Indian box office. If the numbers are greater than expected, it has a possibility to rank in second place among Hindi films for this year's opening weekend, only behind Brahmastra. It is an excellent outcome for a thriller movie, a genre with limited popularity in India.
The film's debut was supported by the brand established by the first part of Drishyam, as well as a strong satellite and digital presence. The filmmakers bet on the movie's nostalgic appeal, and they utilized that as the foundation for their marketing strategy as well.
Drishyam 2's second-day gains are very good, and the movie can aim for a total of about Rs. 20 crore net. The Mumbai circuit has had a fantastic performance, while other circuits have had a good performance. It should be emphasized that the movie is pulling in such big numbers despite having high production values and no hit songs.
One would expect that Bhediya only reinforces it more after Drishyam 2's good opening day box office result on a non-holiday has given the trade hope for the future of Bollywood's mid-budget movies. It should be mentioned that the movie did very well internationally as well, which is unusual for Ajay Devgn starrers. The movie's debut and current trend suggest that it could gross over $5 million abroad when it is fully released.
The misconception that remake movies won't succeed in Bollywood has also been disproved by the success of Drishyam 2, which may be in the running to be one of the highest-grossing Bollywood movies of the year. Only a few films actually saw success in theatres, making it a difficult year for the film industry. Although Drishyam 2's start is quite encouraging for the trade, the post-Covid dynamics may have shifted.