The states of Telangana and Andhra Pradesh is often considered as the biggest market for movie businesses. Due to the presence of many single-screen theatres in both states, films generate great revenue in these states. Till now, the governments have decided the ticket pricing of the movies, in order to make movies as budget-friendly experience for the audience.
In other states like Karnataka and Maharashtra, there is Flexi-pricing where the multiplex and single screen owners change the pricing according to the day. If its a weekend, there will be high prices and if it is a weekday, there will be low prices. Recently, the multiplexes have requested the Chief Minister of Telangana to allow them to hike the ticket prices for Sankranthi releases.
The government has approved the request as a temporary provision. But yesterday, popular producer Allu Aravind said that Film Chamber and Producer's Council are contemplating to request the governments of both the states to allow Flexi-pricing. If that happens, there will not be a fixed price on tickets and the theatre owners will charge as they wish.
Many people are opposing this idea and requesting the government to continue the existing policy and not impose the Flexi-pricing. Let's see what the governments decide.