Fire actress Nandita Das says multinational companies dropping 'fair' from their names is a big step forward

Hindustan Unilever Ltd has revealed that they are removing the word fair from all products.
Written By Apoorv Shandilya | Updated: June 26, 2020 13:55 IST
Fire actress Nandita Das says multinational companies dropping 'fair' from their names is a big step forward

Following the Black Lives Movement in America Hindustan Unilever Ltd has revealed that they are taking down the word 'fair' from all their products. This has led to many applauding the step as it will help decrease racism in the country. Now actress Nandita Das has said that she is pleasantly surprised by such a step. Das has said that the step is very symbolic but is still a big step forward.
 
Speaking to Mumbai Mirror the Manto actress said, "In the midst of the Covid-19 pandemic, a number of social wrongs have found a surprisingly sympathetic audience. The announcement today by Hindustan Unilever that they will remove the words ‘fairness’, ‘whitening and ‘lightening’ from their line of products, is something I don’t think anyone saw coming. Even though it is more symbolic (after all they have not discontinued the product, just changed the messaging), it is still a big step forward. Many brands spend hundreds of crores of rupees to spread the absurd message of fair being lovely in a largely dark country. So, when a market leader steps in, at the very least, it will certainly lead to an even wider debate.”
 
"The world is ridden with so many forms f discrimination - n the basis of religion, caste, gender, sexuality, language and, of course, skin colour. A given identity, that one is born with, has become the most defining factor. But increasingly, it is being challenged, and thankfully, cannot be ignored, " she added.
 
Actress Bipasha Basu has also welcomed the positive change. Basu said that she was always tagged as dusky and she chose to never endorse fairness creams in india as it is degrading to women.


CREDITS: MUMBAI MIRROR


Top