Director Halitha Shameem is one of the celebrated filmmakers in Tamil cinema. Though her feel-good films, she comes up with several heartwarming stories. Her upcoming film Aelay was slated for a grand release in theatres on February 12. Due to the last minute changes, the film didn't get any theatres. Hence, the makers have paired up with Star Vijay for a direct TV premiere on February 28 at 3 PM.
Producer Sashikanth said, "Just three days before the much-anticipated theatrical release, due to certain unforeseen and surprising policy developments, theatres were not made available for the film and we were left with no other option but to skip the theatrical release and to ensure that the film be made available to the larger audience, we are partnering with STAR Vijay. We remain committed to nurture talent and making available quality content to the audience across platforms including theatres."
Halitha Shameem said, "It’s exhilarating to see that the film will be available to huge crowds on the same day. I thank my producers and Star Television for backing this film and ensuring the best platform to showcase this to the world, through this television premiere."