He is the one who suggested the word Samajavaragamana: Sirivennela Seetharamasastry

The musical night concert of Ala Vaikunthapurramloo happened in a grand way in Hyderabad last night. The film's entire cast and crew hs attended the event. Music director Thaman performed for all the songs in the film, along with the singers of those respective songs. One of the biggest hit tracks of the film is Samajavaragamana, sung by Sid Sriram. It is not one of the hit songs, but the biggest hit track of all the Telugu films in 2019-20. Iconic lyricist Sirivennela Seetharamasastry has penned the lyrics of that song.

Speaking at the event, Sirivennela said that just like this musical concert event, the film will also be a big hit at the box office. He appreciated director Trivikram for keeping the title as Ala...Vaikunthapurramuloo for this movie. He said that he likes Allu Arjun a lot and termed that the actor shows immense respect towards the elders. He said that he only wrote a few songs for Bunny. Seetharamasastry recollected that he once told Allu Aravind that he cant write songs for Bunny if he settles down at one place. Seetharamasastry stated that writing words to match the superior dancing skills of Allu Arjun is a difficult task in itself. Seetharamasastry said that Trivikram is the one who suggested to write a song on the word Samajavaragamana. Ala...Vaikunthapurramuloo will hit the screens on the 12th of this month.