The list of numerous events that are being postponed indefinitely in order to ensure the curb down the spread of COVID- 19, has been increasing by each day. Began with the news of the Olympics to film festivals and even the MET Gala. The pandemic has brought the world to halt. The pandemic is adversely affecting the fashion industry as well, and few of the most prestigious fashion weeks are taking a hit because of the need of the hour: Social Distancing. The shows that usually take place during the summers in Paris, London and Milan are being subjected to postponement or cancellation. It is also confirmed that the Paris Haute Couture Week and London men's shows won't be happening at all. The shows at Milan are being moved to September 2020 and will be happening along with the womenswear fashion week, as scheduled.
Many brands are vigorously looking for various digital options to maintain the concept instead of throwing it to toss. The British Fashion Council released a statement mentioning their search for the same to ensure that the fashion showcase doesn’t halt. The entire industry is working towards reducing the loss created due to the COVID-19 pandemic.
Adding to this downfall is the fall in sales, disrupting the brim sale season. Fashion houses all around the world are contributing to their best possible ability to recover soon from the current state of affairs. Ralph Lauren and Gucci have contributed large sums of money to support relief funds against the virus. Louis Vuitton has directed the use of its perfume equipment for the increased production of sanitizer. Burberry no longer manufactures trench coats but is helping for further production of the same and face masks as well.