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Kim Kardashian's latest magazine cover sparks claims of cultural appropriation

The 'Keeping Up With the Kardashians' star's new cover for 7HOLLYWOOD magazine was unveiled on Thursday and the photoshoot was art directed by designer Thierry Mugler. It almost immediately had people sounding off in the comments saying that Kardashian's makeup is 'too dark' in the shoot and could have considered 'blackface.'
by Rajeshwari Jagtap | December 21, 2019 07:46 IST
Kim Kardashian's latest magazine cover sparks claims of cultural appropriation

In the cover shot, the KKW Beauty founder, who shares four children with husband Kanye West, is seen lying back on a bed in a strapless, sparkling gown, tights and black heels. Her hair teased up into a short perm-like updo, and her skin appears to be noticeably more tan than usual.

 
"Kim, sweetie, you know the black community doesn’t do well with Non-POC taking on the melanin aesthetic," one commenter explained. "You will be receiving backlash."
 
Someone else on Twitter connected Kardashian's latest scandal to moments from her past where she got accused of cultural appropriation, as well, and posed a hypothesis as to why she continually gets swept up in similar controversies.
 
Earlier this year, for example, Kardashian had forced to rename her solution wear line from Kimono to Skims following an uproar over her initial choice. She later admitted that she appreciated the feedback from fans and critics, taking their points of view into consideration before changing the name.
 
"I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind," she tweeted before announcing the Skims rebrand. "My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always."
 


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