Madhavan is presently busy with the promotions of Rocketry: The Nambi Effect. During the promotion of the film, he was asked about the whole North vs South debate. Madhavan gave a sensible reply and spoke about how no one should find out and stick to a particular pattern because of the current trend as it will keep changing. He was found this debate not so important in the current state.
Talking to IndiaToday.in, Madhavan said, "I think too much of hue and cry is happening. There are three films - RRR, KGF 2 and Pushpa - that did really well. The rest have managed to do a fair job. There are other films (The Kashmir Files and Bhool Bhulaiyya) in Hindi that have done well. I think people's acceptance has broadened because of the pandemic. They accept films that they like and reject those they don't. That's always going to be there. To find a formula there and whether South or North is better is not plausible. I think the weak ones are trying to see a pattern in it. The idea is to make films that are aspirational enough to bring the audience to the theatres. Some films may not have worked as it may have been made pre-pandemic in terms of approach and issues like pacing. That's all there's to it. Why do we become a country who wants to make news about everything?"