Netizens troll 'Aha' for lack of good content and delayed releases

Due to the outbreak of the deadly coronavirus pandemic, the Government of India has declared lockdown for 21 days. As every citizen got locked up in their own house, the demand for the digital platforms took a surge. We already know that Mega producer Allu Aravind recently entered the digital world and launched a new app called 'Aha'. Despite having brand ambassadors like Vijay Deverakonda and Allu Arjun, the app has failed to reach the maximum number of audience. Despite the lockdown situation, the number of followers of the 'Aha' app is still small. Be it a small one or a big digital platform, the content is the first and foremost factor that grabs the attention of the audience. As 'Aha' streams only a few numbers of movies, the audience is showing interest in other digital platforms. The recent release 'Arjun Suravaram' became the highly viewed movie with 6.8 million views.

Apart from this film, no other movie or web series has impressed the audience. Some are even criticizing that the makers should have launched the app with more number of options. So, we have to wait and see what decision the management is going to make to increase viewership. Moreover, two new projects namely SIN and Locked released on Aha yesterday. Surprisingly, the team Aha failed to live up to the expectations in releasing them on time. Both the series are still not uploaded completely right now. In all ways, the app disappoints big time. Also Read: Eight-week window between theatrical and OTT release will be good for the industry: Allu Aravind