Before receiving critical praise and the Golden Globe nominations, Bong Joon Ho's Parasite was expected to earn only around $20 million at the U.S. box office, despite winning the prestigious Palme d'Or at the 2019 Cannes Film Festival. Now, the Neon film could earn $25 million to $30 million. Since opening on 11th October in the U.S., the genre-bending drama-thriller slipped less than 10 percent on the weekend after the Globe Nominations got announced, compared with 30 percent the previous weekend.
With Oscar nominations on the way on 13th January, the awards boost couldn't be better news for the movie struggling at the box office, which faces fierce competition from streamers, particularly the Oscar-hungry Netflix.
Parasite has passed Shia LaBeouf's indie hit The Peanut Butter Falcon to become the top-grossing specialty release of 2019, and has earned $22.6 million domestically through 25th December. Additionally, Bong's film, centering on a poor family who infiltrate a wealthy clan's life, is already one of the top-grossing foreign-language films of all time, besting 1994's Il Postino ($21.8 million) and 1992's Like Water for Chocolate ($21.7 million).
While Parasite is unlikely to surpass Guillermo del Toro's Pan's Labyrinth in the U.S., it has earned more globally: $127.1 million. In 2006, Pan's Labyrinth grossed $37.6 million domestically and $83.3 million worldwide.
Fox Searchlight's Jojo Rabbit, directed by Taika Waititi, is another nominee that's been aided by accolades and Globe Nominations. Jojo, starring Roman Griffin Davis, Waititi and Scarlett Johansson, has passed Roadside Attractions' Peanut Butter Falcon ($20.5 million) to finish 31st December with a U.S. total of $21.1 million.