Advertisement

Producers Guild of India issues a statement regarding films opting for a direct OTT release

Producers Guild of India gives it back to INOX for coming up with a statement that is not expected in the times like this and it goes viral in film fraternity now.
by Xappie Desk | May 15, 2020 11:48 IST
Producers Guild of India issues a statement regarding films opting for a direct OTT release

Due to the coronavirus pandemic, many films are now opting for digital release. Big-ticket movies like Ayushmann Khurrana -Amitabh Bachchan 's Gulabo Sitabo and Vidya Balan's Shakuntala Devi will now directly land on the OTT platforms rather than having a theatrical release. This decision of the filmmakers didn't go well with the exhibitors. Yesterday, a popular multiplex chain has issued a press note condemning this act of producers. Responding to them, the Producers Guild of India has announced a statement this morning. It stated that they are doing it as the business must go on.

 
In its press note, Producers Guild of India gave the following points to explain why they are opting for digital releases. Here are the notes from it:
 
1. Elaborate and expensive sets erected for under-production films have had to be taken down due to no date in sight for shoots to resume, with the sunk cost of the set and studio rentals to be borne completely by producers - as insurers refuse to cover the cost. Shoot schedules have had to be abruptly canceled due to the lockdown, with huge cancellation charges being borne completely by the producer - again with no support from insurers.
 
2. Interest costs are mounting on amounts raised to fund films. With producers having to bear this additional burden with no date in sight for cinemas to re-open. In fact with the knowledge that cinemas may be one of the last sectors of the service sector likely to be given permission to re-open.
 
3. Re-opening of cinemas is bound to be staggered across the country, with each State government rightly making its own decision on the appropriate time to re-open cinemas in their State, depending on the intensity of the outbreak there. Producers of Hindi movies will have to wait for cinemas across the entire country to re-open, as the economics of the business requires an All India release. For cinemas to be open across the entire country, it is clear we are some time away.
 
The Producer's Guild also stated that overseas release is a key area of their business. Now, there are no signs that Bollywood films will get overseas releases anytime soon. Even if the cinema halls reopen, they follow the social distancing norms. This affects the business of cinema. Keeping all these concerns in mind, makers are releasing their films online, said the statement.


Advertisement


Advertisement


Top