Rakshit Shetty tasted success with 777 Charlie, which stuck the right chord with the audience. After the film's success, the actor-director announced that he would share the profits with the 777 Charlie team and donate 5 percent to NGOs that help Indie dogs and animals.
In a note, Rakshit Shetty wrote, "It has been 25 days since 777 CHarlie has reached you, and it has been receiving unsurpassed love since. ur happiness sees no bounds as we begin to grasp the kind of admiration and recognition this film has earned us. We believe that the only way to celebrate this success is by celebrating the multitude of people who have tirelessly worked in the union in bringing this film to the screen. We have therefore resolved to share 10 percent of the profit that 777 Charlie makes, with every individual who has advanced the culmination of this film. As the makers of 777 Charlie, we are aware of the kind of effort and resource that goes into creating a happy and safe environment for the animals around us. In this light, we would like to contribute 5 percent of the profit, in the name of Charlie, to NGOs across the country that has been dedicated to working towards the welfare of Indie dogs and animals. Using our light to ignite someone else's will illuminate the world. Thanks to each one of you for lighting our world with your love (sic)."