There's been a lot of discussion about some beauty brands promoting racism through their products. In response to the same, many of them removed the word 'fair' and 'whitening' from their taglines to not hurt the sentiments of people at large. In a recent interview, Bhabhiji Ghar Par Hain actress Saumya Tandon recites her personal experience.
She said, "You can call someone fair or not fair, that is fine. People calling me ‘fair’ is not an abuse, neither am I apologetic about it. I just want to say every colour is beautiful. But unfortunately, in our society, the conditioning is such that they associate the word ‘lovely’ with fair. That means, they feel only girls who are fair, are lovely, which is not the right notion."
“I lost out on a lot of work because they said ‘she is too fair’ because they perceive an Indian girl to not be that, she should be ‘brown’. A lot of auditions I give abroad, they say ‘oh you are fair, Indian girls are not supposed to be that’. I said it’s so stereotypical. The world outside perceives the Indian girl to be brown. No wonder why, 99 percent of actors of Indian origin, working abroad as Indians, are shown to be brown. They will not accept any other colour. I have been rejected being told ‘you are not brown, so you will not be cast as an Indian,” she added.
She further revealed, "Photographers take dark models because somehow they feel they are more exotic, or they are going to be better for a saree or Indian jewellery ad, they want that ‘Indian-ness’, which in their head is brown. It is not fair for girls like us. What about girls from Kashmir, Punjab, they are fair, don’t you call them Indian?”