Filmmaker Shoojit Sircar has ultimately decided to release his upcoming film Gulabo Sitabo digitally. Due to the Coronavirus pandemic theatres across the world are still shut. However this hasn't stopped Sircar from showcasing a new film. Gulabo Sitabo stars Amitabh Bachchan and Ayushmann Khurrana. The film will premiere on Amazon Prime Video on June 12.
Speaking about his decision to release the film on Amazon Prime Video he said, "We had made the film and it was supposed to release in April. Normally when my film is ready, I have a very bad habit -- I have to serve it to the audience right then. So that was there and then this crisis (COVID-19 pandemic) came upon us."
"Ronnie (Ronnie Lahiri) discussed with me that if this (digital release) happens, 'what's your view?'. And my view was very clear. I wanted to reach out as much and he told me this will simultaneously be released in some 200 countries. I never had this kind of release. And this is a platform where I have never experimented," he added.
Sircar also said that both of his lead actors are positive about the film's release. He said, "We discussed things -- the pros and cons -- and how we would move in. I think more or less it was the reach because the film is finally going to be presented. Nowadays, the technical quality of the digital platform is also very good. It was a mutual decision, and we are here."
"Me and Bachchan Sahab already have an experience of our film 'Shoebite', which didn't release. So, it is better to release the film as soon as it is done, and that's what we wanted to do," he concluded.
