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Sunday saw the final Tommy Hilfiger x Lewis Hamilton show in London

The singer H.E.R also collaborated with the Formula-One champion in his final collection.
by Abhivyakti Seshanand | February 19, 2020 12:26 IST
Sunday saw the final Tommy Hilfiger x Lewis Hamilton show in London

Lewis Hamilton's collaboration with the designer brand Tommy Hilfiger came to an end on Sunday night. This was the fourth and final season presented by the driver-designer collaboration.

 
It was a neon studded streetwear show. The singer H.E.R also collaborated with the Formula-One champion in his final collection. The site of the show was London's Tate Modern. The collection featured street-style clothes and formal clothes for men and women.
 
This show featured not only star location and designs but also star-studded models. Models like Naomi Campbell, Alessandra Ambrosio, Erin O' Connor were the ones to glam up the runway. The entire collection focussed on the theme of sustainability. In an interview before the show, Tommy said, "As a company, it's a priority for us to become sustainable, so we're working very, very hard every single day to become more and more sustainable,". The collection used recycled cotton, denim, organic fabrics, and all sustainable material.
 
The collection covered oversized clothes with the words "unity" and "loyalty" printed on them. The show also followed a see-now-buy-now policy. This meant that the items shown in the fashion show were available to buy post the show.
 
Hamilton focused on his goal of inclusivity. For him, diversity and inclusivity are essential and that is what he tried to achieve with his collection this season. He said, "This collection is for all ages or genders. It doesn’t matter what ethnicity you are. I’m into comfortable clothes, too, so that’s what we’ve worked for.”


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