Ishq - Not a Love Story is a romantic thriller featuring Teja Sajja and Priya Prakash Varrier in lead roles. The film was slated to hit the theatres on April 23. But, it has now been postponed due to the novel coronavirus pandemic. Teja Sajja took to social media to announce that Ishq has been postponed due to the constant increase in Covid-19 cases.
Teja Sajja wrote, "As much as we were all super excited for you to experience the magic we created through our film Ishq - Not a love story and bring it to theatres on the 23rd of April, we are devastated to share that we will have to reschedule the release of the film in light of this unprecedented situation. The situation has only been getting worse since the past week and it will be unfair and morally incorrect to proceed with the release on the announced date. We understand the gravity of the situation and got committed to our part of helping and protecting all of us. This situation evolved rapidly and we honour and respect your safety. We are exploring options to reschedule the release and will be back with an update soon."