Since its debut a year ago, Ulaganayagan Kamal Haasan's fashion company KH House of Khaddar (KHHK) has been making headlines. The company takes pride in modernizing Khadi to appeal to the tastes of the younger generation by presenting it in a stylish new form, in addition to its goal of improving the lives of Indian handloom weavers. The firm debuted its "Warp and Weft" collection earlier this year at Paris Fashion Week, and it most recently debuted its newest line during New York Fashion Week. The team decided to enter the Indian retail industry as a result of the brand's enormous success in the direct-to-consumer online market.
KH House of Khaddar is now offered at "Collage," a boutique shop in Chennai that carries some of the most well-known national brands. It's interesting to note that KHHK already operates retail stores in a number of American cities, with Chicago serving as their corporate headquarters.
The team led by renowned actor Kamal Haasan in collaboration with top designer Amritha Ram plans to roll out the collection not only across the country but also internationally, with the Middle East being the next overseas location, as the brand makes its first inroad into the retail space in our nation. Like other Kamal Haasan projects, KH house of Khaddar is a pioneer in the fashion industry and has revolutionized the Khadi fabric in just a year, presenting it to the world in a chic and sophisticated way.
Amritha Ram comments on the matter, saying, "It's been an exciting journey, this one year of KHHK. We launched last year with our fall winter in Chicago and began 2022 with a revolutionary fabric of Khaddar. We blended Khaddar and denim and presented a Khaddar Denim edit at the Paris Fashion Week. We participated in one of the biggest trade shows in the United States at Las Vegas Convention. We are retailing in about 8 outlets other than the one in Chicago in the United States. We closed the year on a high note at the New York Sustainability series - A Fashion Week. We started off the brand saying Redefining Khadi and now I think we should change the caption to Redefined Khadi. It feels very exciting, and it's been a great journey with Kamal Haasan sir. His vision never goes wrong, right from trying to put together a photoshoot to putting together a collection, he is always there giving his inputs which are very quirky, unique and special. Now we are off to retail at one of the prestigious stores ‘Collage’. The
