Tamil Nadu theatre owners are waging war against OTT platforms requesting them to not release big hero films within 100 days of release. They also stated that it will affect the turnout and the final collection at the box office. In a press meet, Tirupur Subramaniam, president of Tamil Nadu Theatre Owners Association spoke in detail about the problems faced by them.
He said, "A major portion of the production costs goes towards the salaries today and producers struggle when the film fails at the box office. It is only fair for the big stars to contribute in some way to ease the pressure on the producers and distributors."
He also added, "I am not asking the stars to work for free. Their salaries will have to be justifiable. They can give their next call-sheet to the producer if their previous film did badly. This isn’t unprecedented. MGR and Shivaji used to do it."
Speaking about OTT platforms, he stated, "Profits from theatres, as it is, is very low these days. Imagine the plight of small theatre owners. We strongly feel that a big star’s film should not release on OTT before completing its 100-days run in theatres. We are not asking about all films. Only for those with the big stars, who pull in the crowds. This again isn’t new. The Hindi industry functions in this way."