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Leading male grooming and lifestyle company Beardo has debuted a new video. It is for their renowned Whisky Smoke EDP. starring the incredibly dapper Vicky Kaushal of Bollywood. The campaign, appropriately titled "It's Time,". It remembers the accomplishments men make as they grow from boys to men. The most sophisticated scent in the Beardo line, Beardo Whiskey Smoke. It is intended to encourage men. Men especially who are relentless in their pursuit to pause and recognise their own achievements.
Vicky Kaushal is featured in the newest advertising for Beardo. He is in a brand-new, smouldering persona that embodies the scent's sophistication. He says that now is the perfect time to become a beardo. Vicky Kaushal expressed the following in regards to the partnership. “Beardo’s latest campaign feels personally curated for me. The concept of groomed yet rugged is something I relate to. I believe that a man's choice of fragrances is an extension of his signature style. I like mine classy yet undeniably masculine. A combination that Beardo's range of fragrances does very well. Truly excited to share what we’ve been working on together.”
CEO BeardoSujot Malhotra announced the new campaign. " Beardo believes in celebrating every facet of masculinity that goes towards making men the best version of themselves. One of the many ways we partner with them in this journey is by helping them look and smell immaculate and irresistible. Given his sophisticated ruggedness and the values that the brand stands for with #HairyMasculinity. we believe Vicky is a perfect fit to inspire men on our behalf to be Raw, Real & Unfiltered – basically the best version of themselves.”
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