Just a few days ago, reports trickled in saying that the theatres in Kerala are all set to re-open and that Vijay’s Master will have a solo release in the theatre. However, according to the latest development, the Kerala Film Chamber has decided not to open the theatres until their demands are met by the State government. This is a huge blow to Vijay’s Master as it might cause a dent in the box office collection. Recently, the Film Chamber held a meeting to discuss the Kerala Government allowing theatres to operate with 50 per cent capacity. Vijay’s Master will release in Tamil Nadu in theatres. The government initially announced 100 per cent theatre occupancy.
After receiving flak from the audience and a letter from the Central government, they reduced the theatre occupancy rate. President of Kerala Film Chamber, K Vijayakumar said, 'Opening an industry which has been shut for over 10 months will have huge expenses. There are building tax, fixed electricity charges and other expenses which are still pending. We cannot revive it without an economic package or assistance from the government. It is not feasible for theatres and producers to go ahead with 50% occupancy and a few shows which will be between 9 am to 9 pm.'