According to filmmaker Vivek Agnihotri, Bollywood is in bad shape once again. This follows a recent box office report that highlighted films like Bholaa, Shehzada, and Tu Jhoothi Main Makkaar. These films failed to replicate the commercial success of Shah Rukh Khan's Pathaan. Vivek noted that the actors were given unrealistic and exorbitant fees. This is despite poor performances, and he questioned what was going wrong.
The article praised Pathaan as the highest-grossing movie of the year so far. Akshay Kumar's Selfiee, Ranbir Kapoor-Shraddha Kapoor's Tu Jhoothi Main Makkaar, and Kartik Aaryan's Shehzada fell short of expectations. Currently, Ajay Devgn's Bholaa is competing with Nani's Telugu film Dasara at the box office.
According to film trade analyst Taran Adarsh, Bholaa is expected to reach the ₹50 crore mark at the domestic net box office. It earned over ₹44 crores in its extended weekend after release. Dasara is on its way to the ₹100 crores grossing club worldwide. It collected ₹87 crores in its opening weekend at the international net box office. However, none of these films come close to Pathaan's massive box office performance. It beat out the Hindi version of Baahubali to become the most successful Hindi film of all time.
He initially criticized the film in connection with the controversy around the song Besharam Rang. But Vivek had previously praised Shah Rukh Khan for the success of Pathaan. The Kashmir Files director credited Shah Rukh for saving the film against boycott calls. He said that it worked purely because of his charisma and fan following. And the way he marketed it, and the way he took it on his shoulders. Vivek also gave credit to those who made unnecessary statements against the film and protested against it, stating that they contributed to its success.