Political advertising on Facebook crosses ₹10 crore, BJP supporters in lead
According to Facebook’s Ad Library Report, there were 51,810 political ads with total spending of more than ₹10.32 crore between February and March 30. Most of the ads are from BJP supporters.
The ruling Bharatiya Janata Party (BJP) and its supporters continued to corner a bulk of ad spends with ‘Bharat Ke Mann Ki Baat’ page continuing to be the top spender with well over 3,700 ads and pumping in more than ₹2.23 crore
The BJP had about 1,100 ads and spent over ₹36.2 lakh, while other pages like ‘My First Vote for Modi’ and ‘Nation with NaMo’ also had large spending.
Compared to this, the Indian National Congress page had 410 ads and its ad spend was ₹5.91 lakh in the February to March 30 period, as per the data. Biju Janata Dal had the spending of ₹8.56 lakh, Telugu Desam Party (TDP) ₹1.58 lakh and Nationalist Congress Party (NCP) ₹58,355 in the said time frame.
Facebook said these ads were related to politics and issues of national importance.
In February, Facebook had said political advertisements on its platform will carry a ‘disclaimer’ offering details about those responsible for running the ad as the social media giant looks to bring transparency into political ads ahead of elections in India. This was done to give people more information about who is responsible for the ads they see.
Over the past few months, social media players like Facebook, Twitter and Google have promised to infuse more transparency into political advertisements on their platform and have since announced a slew of measures as part of election integrity efforts.