Akshay Kumar is known for playing roles that leaves a social message be it Toilet: Ek Prem Katha , Rustom, Gold, Baby and so on. On April 2017 he along with Home Minister Rajnath Singh launched a web portal and a mobile app called "Bharat Ke Veer" which allows the user to contribute towards the families of CAPF.
He shared his moment with his fans on Twitter, "Such an Honour to Garland the sacred soil of the Sardar Post on #ValourDay. Launching my dream, #BharatKeVeer as we speak!! Jai Hind". He made this possible in just 3 months after watching a documentary where it was showcased how terrorist groups take care of the family of terrorist after the terror act.
Since 14th Feb'19 more than 80,000 people have contributed in the app to support CRPF personnel martyred in the Pulwama terror attack with over 20 cr. Rs. Technically supported by National Informatics Centre (NIC) and powered by SBI, the app, and the website allows anyone to support financially the braves of your choice.