Sensational: No more huge discounts on Swiggy and Zomato
If you are planning to order food in Zomato or Swiggy for a 50% discount, please pull yourselves back. Because the online food platforms like Zomato and Swiggy decided to scale down the discounts for their users.
This comes days after over 300 restaurants began 'Logout campaign' to delist themselves from platforms like Zomato and Swiggy over 'deep discounts', the food ordering and restaurant booking apps have agreed to lower discounts.
The major complaint from the restaurants is that they couldn’t afford to prepare the food for such low prices. The move will allow the restaurant-customer ecosystem to get rid of deep discount addiction.
In a letter to Zomato, Swiggy, Nearbuy, Dineout, EasyDiner and Magicpin, the FHRAI said that food aggregators are engaged in unethical business practices and need to review their contracts.
National Restaurant Association of India (NRAI) said the aggregators will rejig and rationalise their offered programs. The restaurants had sought to cap the discounts to below 15%.
Zomato’s CEO and founder, Deepinder Goyal, in a series of tweets, acknowledged the problems faced by restaurant partners and said their users to make changes in its loyalty membership program Zomato Gold.
So, if you want any food discounts around 50%, you should shift to loyalty membership program or Gold membership scheme. Otherwise, you have to settle with the discount below 15%.