YSRCP’s official campaign song 'Ravali Jagan, Kavali Jagan' sets new records
With 10,637,008 views within 3 weeks, YSRCP’s official campaign song 'Ravali Jagan, Kavali Jagan' continues its rampage in various social media channels also. This song has now set the record as the most-viewed political song on YouTube.
Abuzz is that there is a lot of efforts behind these numbers. Apart from spending a considerable amount on recording the song with good composer and lyricist, YSRCP is making sure that the song is widely promoted and pushed into people.
I-PAC (Indian Political Action Committee) led by Political analyst Prashant Kishor is heading the marketing campaigns for YSRCP and is said to be spending an enormous amount on the digital campaigning of the song. And the marketing group making sure that the song reaches the maximum of people before hitting the election date.
The song describes the problem faced the BCs with debts, women cheated in the name of DWCRA loan waiver, false promises made to the youth of the state. The song’s outreach so far surpassed the campaign songs of other parties including that of the ruling TDP and JSP.