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Frenzy over K-Pop sensation BTS led to the close down of McDonald's stores in Indonesia

BTS has been ruling the music charts across the globe with the hit single Butter. Not only music charts, but the BTS craze has hit McDonald's stores in Indonesia as the Army try to get their hands on the BTS meal!
by Akanksha Sridhara | June 11, 2021 17:37 IST
Frenzy over K-Pop sensation BTS led to the close down of McDonald's stores in Indonesia

In recent times, the BTS Army has had a lot to celebrate. If BTS's latest chart-topping single Butter has kept them entertained, the McDonald's meal has kept them hungry. K-Pop band BTS recently collaborated with McDonald's and announced exclusive meals and merchandise. However, the excitement might have caused a few problems. The craze to get their hands on the meals led to long queues in front of McDonald's outlets in Indonesia. Fearing a COVID spike, the authorities shut down outlets on June 9th.

 
Videos and photos of long queues outside McDonald's outlets surfaced on social media. The authorities were quick to shut down several outlets. McDonald's Indonesia raced to assure fans that the meal will be available next month.
 
The craze around the BTS meal is not just the meal but also its packaging. McDonald's let go of their trademark red colour for a bright purple for the BTS meal. The colour purple has a lot of significance to the K-Pop band as it is their signature colour. The limited-edition meal was officially launched in March ahead of BTS's 8th anniversary coming up on June 13th.
 
BTS has been riding a wave of success over the last few weeks. Their single broke world records by becoming the most viewed premiere video of a song on YouTube, beating Ed Sheeran and Justin Bieber's track 'I Don't Care' to become the most streamed track on Spotify in the first 24 hours among other things. The BTS Army has also been in good spirits. Recently, a fan-made cat cover of Butter became a viral sensation! The short clip had 7 cats representing 7 members of BTS singing along to their chart-topping single.


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