Indian cricketer Ajinkya Rahane is currently in Chennai to take art in the test series against England. He also captained the two test matches in Australia and lead the team to victory. While in Chennai during his quarantine period, Ajinkya Rahane conducted a question and answer session on Instagram. A fan had asked if he had watched any Tamil film or web series. Rahane surprised everyone on the gram by revealing that she watched Suriya's Soorarai Pottru on Amazon Prime Video with subtitles.
Sharing a poster of Soorarai Pottru, Ajinkya Rahane wrote, "Yes, I watched Soorarai Pottru with subtitles. And absolutely loved it! Brilliant work by @actorsuriya ! (sic)." He then tagged Indian and Tamil Nadu player Ravichandran Ashwin for more film recommendations. Ashwin reposted his story on his Instagram page and recommended Vijay's Master to him. While Soorarai Pottru directly released on Amazon Prime Video on November 12, Master released in theatres on January 13. 16 days after its theatrical release, Master started streaming on Amazon Prime Video on January 29. Both Soorarai Pottru and Master received overwhelming reviews from the audience and critics alike.