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During the grand finale of Bigg Boss Tamil Season 4, Kamal Haasan announced that he will be starting a clothing line called House of Khaddar. After almost a year, he and celebrity designer Amritha Ram launched the clothing line in Chicago. Speaking about the brand, Amritha said, "This is part of the big fashion dream every designer has because it is a validation of your work and this opportunity coming from Mr. Kamal Haasan makes all the difference. It means the boss believes that the product is desirable enough to translate itself to the market. The greatest joy for me in putting together this collection is to be able to create a kind of fashion democracy. We as a brand want people to understand the concept of inclusivity and fluidity. These are increasingly important conversations, given our current environment. Sustainability has to be on your mind as a designer today; it’s our responsibility. If we consume less, the world will become more sustainable."
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