Ponniyin Selvan, director Mani Ratnam's long-awaited magnum opus film of the year, will soon be released in theaters all over India. The creators of the film PS 1 are planning to add an augmented reality twist, which will be a wonderful treat for fans. To engage the "Gen Z Snap-chatters," they have secured Snap Inc. as their sole augmented reality (AR) partner. Through this partnership, fans may engage in incredibly realistic and immersive augmented reality activities that provide a sneak peek into the world of Kingdom Chola.
In order to increase interest and fan involvement in the lead-up to release, the film industry has been actively utilizing virtual reality's unique and immersive capabilities. In conjunction with the debut of Mani Ratnam's Ponniyin Selvan, Snapchat is offering an augmented reality motion poster lens developed by Coimbatore-based Snap Lens Network Ambassador Kavin Kumar. The lens uses 2.5D animation to bring the grand poster to life so that people may scan it and see the poster's components come to life. The director of Ponniyin Selvan, Mani Ratnam, commented in response to this creative movie marketing, "I had read the book a long time ago when I was in school. I was fascinated by it even then. It is meant to be up there, on the big screen. The way Kalki writes, it feels like he is personally narrating the story to you. It’s vivid, the spectacle is there in front of you”.
The visually appealing trailer and alluring soundtrack for this historical epic, starring an ensemble cast including Aishwarya Rai, Vikram, Karthi, Trisha Krishnan, Jayam Ravi, as well as Sobhita Dhulipala, Aishwarya Lekshmi, Prabhu, and Jayaram among others, have already caught people's attention. Hindi, Malayalam, Tamil, Telugu, and Kannada are the five languages in which the movie will be released on September 30.
