At the box office on Monday, Ponniyin Selvan is causing chaos with collections that are simply amazing. The movie is anticipated to earn at least Rs. 15 crores in Tamil Nadu today and could even top Rs. 17 crores, which would represent a mere 20–25% drop from Sunday. Such a delay in collections when business is booming is plain unfathomable.
The state's non-holiday Monday gross record was broken earlier this year by Vikram, who made Rs. 11.30 crores. At the time, that felt like the highest one could hope for from a movie because no other non-holiday Monday gross had ever reached double digits. Today, PS-1 is just destroying the prior record by about 50%, making a mockery of those figures.
The movie had a daytime occupancy rate of 65-70% for the morning showings, which increased to 80-85% for the afternoon showings. The advance for the night shows is absolutely wild because the movie was screening at 90% capacity throughout the state in the evening. The movie will end the day, which is a working day, with more than 500 theatres having almost 85% of their seats filled.
The advance over the next few days will remain at outrageous levels, so the crazy business will go on for a while. The film's exhibitors are rushing to add additional sessions, some of which may last an entire day, at various venues. The advance for Tuesday in major centers of the state is much better than what it was for Monday at the same time yesterday night. It is alarming to even consider what kind of numbers we will see tomorrow.
Tamil Nadu's four-day revenue will be between Rs. 81 and 82 crores, and by the end of the first week, it might be sitting at or over Rs. 120 crores. It would appear that Vikram's entire run may be completed in two weeks, if not by the third weekend. Even 200 crores appear doable at this moment, but it may be jeopardized by a single catastrophic event given the way things have gone so far today.
The film's ultimate target will be to surpass Baahubali 2's statewide box office performance. Vikram managed to smash the box office record earlier this year, but Baahubali 2 still only attracted 1.22 crores of viewers in Tamil Nadu. It would be interesting to see what happens in the upcoming weeks as PS 1 has the steam to take down the giant.
The film is doing well outside of Tamil Nadu as well. Kerala is the best; it can decline by less than 25% from its first day. While AP/TS experienced a typical decline, the Hindi version hopes to bring in between 30 and 35 percent on launch day. The movie's All India Monday gross will be between Rs. 23 and 25 crores.