One of the most prestigious two-wheeler manufacturers in the nation has chosen Ram Charan as its new brand ambassador. On Thursday night, the company unveiled its Glamour XTEC bike ad featuring Ram Charan. The actor is without a doubt the most sought-after celebrity for a number of significant businesses, and Ram Charan is the most popular national face.
Ram Charan is pictured riding the bike in the Hero Glamour Nexus Blue commercial while dressed in a white t-shirt and a rugged orange jacket. Big brands are undoubtedly taking notice of his pan-India stardom. Ram Charan told Business Week that; “I am really excited to be a part of the Hero MotoCorp Family – the world’s largest manufacturer of motorcycles and scooters. And, I am really looking forward to a glamorous time ahead.”
According to Ranjivjit Singh, Chief Growth Officer at Hero MotoCorp, “The association with the celebrated Indian actor, Ram Charan marks yet another significant milestone in the journey of one of India’s most popular two-wheeler brands, Glamour. With Ram Charan, we have gained a partner who shares the same X-factor as the new Glamour XTEC and is equally youthful, performance-oriented, and vibrant. As the motorcycle continues to set new benchmarks in the 125cc segment this festive season, we are looking at building a deeper connection with our customers through our upcoming television campaign featuring Ram”.
On the professional front, Ram Charan will star alongside Kiara Advani in Shankar's upcoming film.