Film Inmai from Navarasa is facing a Twitter campaign against the film. The recent backlash against the film is due to the film’s newspaper advertisement. Following the newspaper advertisement, many Twitter users reacted to the event.
The Tamil newspaper Daily Thanthi published an advertisement containing verses from the Qur'an. The poster of the movie Inmai has used verses from Qur'an in an advertisement. Rathindran R Prasad directs the film. The film stars Parvati Thiruvoth and Siddharth in the lead roles. Following this, various Twitter users launched the #Bannetflix campaign.
The main demand of the campaign is to take legal action against Netflix. Tweets argued that the newspaper advertisement is insulting to the Qur'an. Tweets argue to remove the Quranic verse from the poster and to adopt other ways to promote the film.
“The limit has been reached, any haramzada comes insults our holy book the Quran @NetflixIndia You children of Haram, breakdown the poster that you people have made;” a Twitter user wrote.
The much-anticipated nine-film anthology Navarasa launched on Netflix on Friday, August 6. Mani Ratnam and Jayendra Panchapakesan collaborated on the Tamil film. Director Mani Ratnam and Jayendra Panchapakesan bankroll the anthology film. Individual filmmakers direct each episode.