Huge loss for Star Sports broadcaster if India vs Pakistan gets called off
India vs Pakistan match is likely to be one of the most-watched matches in any World Cup and Same is the case with this World Cup too.
The Cancellation of the India vs Pakistan ICC World Cup match can be a Rs 137.5 crore blow, impacting broadcaster Star Sports and big advertisers such as Coca-Cola, Uber, OnePlus and MRF Tyres. Advertisement slots for the game are being sold at a 50 per cent premium for the India vs Pakistan match. Around 40 top advertisers including Uber, Coca-Cola, Amazon, OnePlus, MRF Tyres and PhonePe have already signed up for the slots.
After the cancellation of four matches in the ICC World Cup 2019 so far due to rains, fans are anxious about the fate of the upcoming India-Pakistan match on Sunday, June 16. But what happens to all the money advertisers spend if the match gets cancelled due to rain? It depends upon the package the advertisers have purchased. The time slot they have purchased gets carried forward to another match, but quite obviously the reach of an India vs Pakistan match cannot equal the match of let's say India vs Bangladesh.
Weather forecasting platform AccuWeather has predicted chances of rains in Greater Manchester on June 16. The Old Trafford Cricket Ground, the venue of the India-Pakistan match, is situated in this county. As upset fans criticised the ICC for not factoring in reserve days, Chief Executive Dave Richardson said in a statement, "Factoring in a reserve day for every match at the World Cup would significantly increase the length of the tournament and practically would be extremely complex to deliver." He also added that even if reserve days were factored in, there was no guarantee that it would not rain on those days.