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Negative campaign increases curiosity on Sadak 2 as the backlash against the star-studded film continues

As the case against nepotism grows stronger each day, the public display of dislike for star kids and nepo-films strengths. Sadak 2 has become the target of such an anti-nepotism campaign recently.
Written By Akanksha Sridhara | Updated: August 15, 2020 13:44 IST
Negative campaign increases curiosity on Sadak 2 as the backlash against the star-studded film continues

The conversation around nepotism was a hot topic of discussion in the film industry. The death of actor Sushant Singh Rajput, however, catapulted it into the mainstream media. Fans of the late actor have launched an anti-nepotism campaign against a few Bollywood stars. They've also decided to boycott films featuring star kids. While the boycott seems like a nice initiative on part of the anti-nepotism group, it seems like stars like Alia Bhatt have actually gained from the backlash. The trailer to Alia Bhatt's upcoming film Sadak 2 came out a couple of days ago. The trailer has been at the receiving end of a staggering amount of dislikes and negative comments.
 
Sadak 2 is currently trending at the #1 slot on YouTube with a whopping 43 million views and 9+ million dislikes. Janhvi Kapoor's Gunjan Saxena was also at the receiving end of a similar negative campaign.
 
The degree of negativity that now surrounds Alia Bhatt has left everyone wondering if her presence in the epic film RRR will affect the multi-starrer. RRR is one of Tollywood's major films starring Ram Charan and Jr NTR in leading roles. Alia and Ajay Devgn are to make their Tollywood debuts with the epic film. Such a negative campaign could just be a huge blow to the mega-budget flick. Surprisingly, it turns out that Alia Bhatt's Sadak 2 has profited from the backlash. The revenue generated from YouTube depends on the number of views and not the number of dislikes. Thus, the whopping 48 million views that the trailer has received in under 3 days is a cash pool.
 
Alia Bhatt's Raazi trailer had achieved 28 million views over a span of 2 years. The Sadak 2 trailer had hit 29 million views in just under 2 days! It seems like the anti-nepotism campaigns are favoring Alia Bhatt.
 
 


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