Thalapathy Vijay's Master is enjoying a successful run in the theatres and on Amazon Prime Video. This is the first film to enjoy theatrical run and OTT release simultaneously. Directed by Lokesh Kanagaraj, the film released in theatres on January 13, one day ahead of Pongal. After receiving an overwhelming response from the audience, the makers of Master movie released the video song of the popular number, Vaathi Coming, from the film on YouTube. The video song has now clocked in over 15 million views on the video-sharing platform.
Vaathi Coming song was a huge hit even before the film could hit the theatres in January. Within a short span of time, Vaathi Coming song has garnered over 8 lakh likes. It became the most viewed song on YouTube worldwide in the last 24 hours. The song was sung by composer Anirudh Ravichander and Gaana Balachandar. Regarding the early premiere of Master, Vijay said, " I am certain that the interesting duel between John and Bhavani will take the audiences on a roller-coaster ride of action, and drama. I am glad that the fans can enjoy the film on Amazon Prime Video in India and across the world."