The TRS wants to use social media extensively for the election campaign and popularise welfare schemes and development works implemented by the KCR government. MP Kavitha was entrusted with the task of leading social media campaign team for the TRS. Also, the TRS wants to respond to negative comments on KCR government. The main aim of the social media campaign is to win the votes of youth and students in the forthcoming elections. The social media team will be working from the TRS party office in Hyderabad.