In order to cater to the Gen Z audience, Ram Charan, who appeared in the epic blockbuster Magadheera, took a different route with a straightforward love narrative. The opportunity to direct this production, which featured chart-topping sounds and striking images, came to director Bhasker. At the box office, the film, however, fell short of what the producers and the director had hoped. The songs from the film became classics, and the film amassed a cult following over time on OTT platforms.
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