Director begin with an award winning film followed by five years of shows that went amiss, this film is a bit of a setback. He deals with an affair that springs from a 24 kisses theory. The heroine believes that 24 kisses are a prerequisite to build a relationship with a rock solid foundation. If only the plot didn't have to linger around multiple sub plots like social activism, psychiatry and film making, the director could have done justice to the storyline. This movie had a lot in common with his own life, meaning that the movie contained a lot of references to the director's autobiography. Although his movies received a lot of accolades, they never managed to bring the profits. He gets a lot of suggestions to do projects with plausible and commercial returns, but he's not ready to give in.
The need for the 24 kisses is accentuated and hence turns stale. Hopeless writing with too many unresolved conflicts in the plot. Hebah Patel and Ramesh Rao get profound roles to play but lack good construction of the characters. Needless to say, 24 kisses has too many unnecessary plots amthat are left unjustified.